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Starting with a buy / Frank, Maina

By:

Maina, Frank

Publication details: Nairobi Marketing Africa Limited 2010Description: 26-27 pg Marketing Africa April 2010Subject(s):

Service Industry--Marketing

Contents:

Summary: Many brand owners are hard wired to see effective media as the only media or the media they pay for, which is how you explain how clients with acres of rea estate on highway still want to buy commercial bill boards instead of buiding their own, or clients with hundreds of truck insist on buying outdoor sites with facings and traffic lower than their 40 foot truck sides can provide.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Article	Strathmore University (Main Library) Open Shelf	ART		Not for loan

Total holds: 0

Many brand owners are hard wired to see effective media as the only media or the media they pay for, which is how you explain how clients with acres of rea estate on highway still want to buy commercial bill boards instead of buiding their own, or clients with hundreds of truck insist on buying outdoor sites with facings and traffic lower than their 40 foot truck sides can provide.

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