The one to one future : building relationships one customer at a time / Don Peppers and Martha Rogers.

By:

Peppers, Don

Contributor(s):

Rogers, Martha, 1952-

Publication details: New York : Currency Doubleday, 1993.Edition: 1st edDescription: xviii, 443 p.; 20 cmISBN:

0385425287

Subject(s):

LOC classification:

HF5415.127.P47 1993

Contents:

Table of Contents

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Includes bibliographical references and index.

Table of Contents

Chapter 1: Back from the future;
Chapter 2: Share of Customer, Not share of market;
Chapter 3: Collaborate with your customers;
Chapter 4: Differentiate customers, not just products;
Chapter 5: Economies of scope,not economies of scale;
Chapter 6: Manage your customers, not just your products;
Chapter 7: Engage your customers in Dialogue;
Chapter 8: Take products to customers, not customers to products;
Chapter 9: Make money protecting privacy, not threatening it;
Chapter 10: Society at Light speed.

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