Career warfare : 10 rules for building a successful personal brand and fighting to keep it / David F. D'Alessandro with Michael Owens.
Publication details: New York : McGraw-Hill, 2004.Description: viii, 216 p. ; 24 cmISBN:- 0071417583
- HF5381.D16 2004
Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
BOOK | Strathmore University (Main Library) Open Shelf | BOOK | HF5381.D16 2004 | Available | SUF Donation 3 | 78338 |
Includes index.
Table of Contents
Rule 1: Try to look beyond your own navel
Rule 2: Like it or not, your boss is the co-author of your brand
Rule 3: Put your boss on the couch
Rule 4: Learn which one is the pickle fork
Rule 5: Kenny Rodgers is right
Rule 6: Its always show time
Rule 7: Make the right enemies
Rule 8: Try not to be swallowed by the bubble
Rule 9: The higher you fly the more you will be shot at
Rule 10: Everybody could been a contender; Make sure you stay one
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