Enterprise one to one : tools for competing in the interactive age / Don Peppers and Martha Rogers.

By:

Peppers, Don

Contributor(s):

Rogers, Martha, Ph.D

Publication details: New York : Currency Doubleday, c1997.Edition: 1st edDescription: xxv, 436 p. : ill. ; 19 cmISBN:

0385482051

Subject(s):

LOC classification:

HF5415.127.P465 1997

Online resources:

Contents:

Table of contents

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Barcode
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HF5415.127.P465 1997	Available	SUF Donation 3	78022
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HF5415.127.P465 1997	Available	SUF Donation 3	78023
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HF5415.127.P465 1997	Available	SUF Donation 3	74205

Total holds: 0

Includes bibliographical references (p. [392]-414) and index.

Table of contents

1. The musical condom
2. some customers are more equal than others
3.Mapping the strategy
4. Infant mortality at MCI
5. Growing your customer base
6. the assymetrical brassiere
7. smart retreads
8. expanding the "need set"
9. Community knowledge
10. surfing the feedback loop
11. the medium is the matchmaker
12. the busy shoe salesman
13.making it
14. an open letter to the ceo

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