Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan, with David J. Pearson.

By:

Wilson, R. M. S. (Richard Malcolm Sano)

Contributor(s):

Series: Marketing series (London, England)Publication details: Amsterdam Elsevier 2005Edition: 3rd edDescription: xii, 867p. illISBN:

9780750659383

Subject(s):

Marketing -- Management

LOC classification:

HF5415.13.W547 2005

Contents:

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HF5415.13.W547 1992	Available	SUF Donation 2		71498

Total holds: 0

"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references (p. 616-634) and index.

Stage 1.: Where are we now? Strategic and marketing analysis
Stage 2: Where do we want to be? Strategic direction and strategic formulation
Stage 3: How might we get there? Strategic choice
Stage 5: How can we ensure arrival? Strategic implementation and control

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