Word of mouth sells more products than advertizing Abel Kabiru
Publication details: Nairobi Financial Post Ltd. August 4-10 2008Description: p.19, The Financial Post, August 4-10, 2008Subject(s): Summary: Most people spend a lot of money advertising only to get unsatisfactorily results that are not commensurate with the amount spent. Yet a fraction of the budget would have been enough had they concentrated on growing the word-of-mouth campaign.
Reviews from LibraryThing.com:
No physical items for this record
Most people spend a lot of money advertising only to get unsatisfactorily results that are not commensurate with the amount spent. Yet a fraction of the budget would have been enough had they concentrated on growing the word-of-mouth campaign.
There are no comments on this title.
Log in to your account to post a comment.