Online marketing poses threat to tour firms Satff Writer

By: Publication details: Nairobi Financial Post Ltd. May 26- June 1, 2008Description: p.9, The Financial Post, May 26-June 1, 2008Subject(s): Summary: Tour travel firms that fail to embrace online marketing will not be able to sustain themselves in business. Online travel marketing activities reach out to over 50 million consumers worldwide and rake in over US $100 billion annually. The key issues in adoption of e-tourism are legion. They include staff training, dynamic packaging, cost and payment systems and methods. With the growing awareness of environmental issues, the internet will play a very important role in helping travelers track markets that respect the environment and those that do not. 'Green travel' will play an increasingly important role with concerns like carbon footprints topping the list of tourists' concern.
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Tour travel firms that fail to embrace online marketing will not be able to sustain themselves in business. Online travel marketing activities reach out to over 50 million consumers worldwide and rake in over US $100 billion annually.
The key issues in adoption of e-tourism are legion. They include staff training, dynamic packaging, cost and payment systems and methods. With the growing awareness of environmental issues, the internet will play a very important role in helping travelers track markets that respect the environment and those that do not.
'Green travel' will play an increasingly important role with concerns like carbon footprints topping the list of tourists' concern.

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