Strategic management in the media : from theory to practice / Lucy Küng.

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Publication details: London ; Thousand Oaks, Calif. : SAGE, 2008.Description: 248 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	Strathmore University (Main Library) Open Shelf	P96.M34K86 2008	Available		68788

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Includes bibliographical references (p. [224]-239) and index.

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