Includes bibliographical references and index.

"Contains practical guidance for managing sounds savings operations for small and rural depositors. The book addresses two types of institutions: microfinance institutions and mainstream banks"--Provided by publisher.

Why do the poor need savings services? : what they get and what they might like / Stuart Rutherford -- Prerequisites for intermediating savings / Katharine McKee -- The keys to cost recovery / David C. Richardson and Madeline Hirschland -- Developing or strengthening savings operations : what's involved / Mohammed Azim Hossain ... [et al.] -- Managing to go "down market" : mainstream financial institutions and the move into microsavings / Robert Peck Christen, N. Srinivasan, and Rodger Voorhies -- Developing products based on market research / Graham A.N. Wright -- Savings products / Madeline Hirschland -- Beyond full-service branches : other delivery options / Madeline Hirschland -- Pricing / Madeline Hirschland and John Owens -- Promotion : the final step in marketing / Hayder Al-Bagdadi and David Cracknell -- Maintaining the security of client funds / Monnie Markel Biety -- Liquidity management / Monnie Markel Biety -- Managing interest rate risk : asset liability management / Monnie Markel Biety -- Product costing / Brigit Helms and Lorna Grace -- Financial incentive schemes for staff engaged in savings mobilization / Martin Holtmann and Mattias Grammling.