Producer plays pricing games with film pirates. Macharia Kamau

By: Publication details: Nairobi The Standard Group Tuesday, June 16, 2009Description: p.20; [The Financial Journal] The Standard, June 16, 2009Subject(s): Summary: Jitu sells locally produced movies for Sh. 60, but the company has to sell at least 150,000 copies for every title to break even.
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Jitu sells locally produced movies for Sh. 60, but the company has to sell at least 150,000 copies for every title to break even.

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