Includes bibliographical references and index.

Foreword / Koïchiro Matsuura -- Preface ; Introduction / Krishnamurthy Sriramesh -- Global public relations : conceptual framework. Theoretical framework for global public relations research and practice / Krishnamurthy Sriramesh, Dejan Vercic -- Political economy and public relations / Sandra C. Duhé, Krishnamurthy Sriramesh -- Relationship between culture and public relations / Krishnamurthy Sriramesh -- Mass media and public relations / Krishnamurthy Sriramesh, Dejan Vercic -- Activism and public relations / Jeong-Nam Kim, Krishnamurthy Sriramesh -- Asia and Australasia. Public relations in Australasia : friendly rivalry, cultural diversity, and global focus / Judy Motion, Shirley Leitch, Simon Cliffe -- Overview of public relations in Japan and the self-correction concept / Takashi Inoue -- Professionalism and diversification : the evolution of public relations in South Korea / Yungwook Kim -- Becoming professionals : a portrait of public relations in Singapore / Constance Chay-Németh -- Public relations in mainland China : an adolescent with growing pains / Ni Chen, Hugh M. Culbertson -- Sharing the transformation : public relations and the UAE come of age / Badran A. Badran, Judy VanSlyke Turk, Timothy N. Walters -- Palestinian public relations, inside and out / R.S. Zaharna, Ahmed Ibrahim Hammad, Jane Masri -- Israeli PR experience : nation building and professional values / Margalit Toledano, David McKie -- Africa. Nature and status of public relations practice in Africa / Chris Skinner, Gary Mersham -- Public relations practice in Nigeria / Eric Koper, Taye Babaleye, Julia Jahansoozi -- Status of public relations in Kenya / Peter Oriare Mbeke -- Public relations in South Africa : from rhetoric to reality / Ronél Rensburg -- Public relations in Egypt : practices, obstacles, and potentials / Kevin L. Keenan --

Europe. United Kingdom : advances in practice in a restless kingdom / Jon White, Jacquie L'Etang, Danny Moss -- From literary bureaus to a modern profession : the development and current structure of public relations in Germany / Günter Bentele, Stefan Wehmeier -- Public relations in Norway : communication in a small welfare state / Øyvind Ihlen, Kjell S. Rakkenes -- Public relations in the Polder : the case of the Netherlands / Betteke van Ruler -- Public relations in Sweden : a strong presence increasing in importance / Bertil Flodin -- Public relations in Italy : master of ceremonies in a relational society / Toni Muzi Falconi -- Public relations in an economy and society in transition : the case of Poland / Ryszard Ławniczak, Waldemar Rydzak, Jacek Trebecki -- Public relations in a corporativist country : the case of Slovenia / Dejan Vercic -- Challenges of revived democracies : the rise of public relations in Romania / Adela Rogojinaru -- Hungarian rhapsody : the evolution and current state of Hungarian public relations / Gyorgy Szondi -- Development of public relations in Russia : a geopolitical approach / Katerina Tsetsura --

Americas. Public relations in the United States : a generation of maturation / Larissa A. Grunig, James E. Grunig -- Different country, a different public relations : Canadian PR in the North American context / Fraser Likely -- Public relations industry in Mexico : from amateurship to the construction of a discipline / Marí́a Antonieta Overview of public relations in South America / Maria Aparecida Ferrari -- Public relations in Brazil : practices and education in a South American context / Juan-Carlos Molleda, Andréia Athaydes, Vivian Hirsch -- Public relations in Chile : searching for identity amid imported models / Maria Aparecida Ferrari -- International public relations : key dimensions and actors. Transnational public relations by foreign governments / Michael Kunczik -- Public relations of movers and shakers : transnational corporations / Dejan Vercic -- Nongovernmental organizations and international public relations / Ana Tkalac, Jurica Pavicic -- Public relations, public diplomacy, and strategic communication : an international model of conceptual convergence / Mark A. Van Dyke, Dejan Vercic -- Managing sustainable development in sub-Saharan Africa : a communication ethic for the global corporation / Cornelius B. Pratt -- How to manage your global reputation : the public relations agency / Michael Morley -- Public information in the UNESCO : toward a strategic role / Vincent Defourny -- United Nations department of public information : intractable dilemmas and fundamental contradictions / Seth A. Center -- Missing link : multiculturalism and public relations education / Krishnamurthy Sriramesh.