Why research is vitial to retailing Wycliffe Nyakina

By: Publication details: Nairobi Financial post 2 February- 8 February,2009Description: p.19Financial postSubject(s): Summary: With retailers faced with problem of recession and increasing cost of doing business,there is only one sure way of getting out of this economic quagmire to improve store operation retailing research and forecasting.
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With retailers faced with problem of recession and increasing cost of doing business,there is only one sure way of getting out of this economic quagmire to improve store operation retailing research and forecasting.

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