Using email to turn a visiting client into a buying one Fredrick Obura
Publication details: Nairobi The Standard Group Monday, January 26 2009Description: p.27 [Thech.Insight], The Standard, January 26 2009Subject(s): Summary: Most companies are now looking towards technology based marketing strategies to help in capturing the attention of buyers. Unlike the conventional forms of marketing, one easily takes account of the number of e-mails sent, opened, bounce backs, unsubscribe and click through rates. It offers a faster and cheaper way to communicate with online prospects
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Most companies are now looking towards technology based marketing strategies to help in capturing the attention of buyers.
Unlike the conventional forms of marketing, one easily takes account of the number of e-mails sent, opened, bounce backs, unsubscribe and click through rates.
It offers a faster and cheaper way to communicate with online prospects
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