How your company can beat recession Nyadimo, Ken
Series: The Standard | The Financial JournalPublication details: Nairobi : Kenya The Standard Group Tuesday, March 3, 2009Description: pp. 10Subject(s): Summary: Sharper companies need to increase their investment in the voice of customer research, reaching out to the galaxy of neglected customers, and redesigning products to tango with the market dynamics. Listening results in the innovation and process and products that consumers are ready to buy even at a higher price. Never stop spending on listening, because their is so much that is being said out there that could actually make you more effective by implementing lean albeit extravagant operations.
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Sharper companies need to increase their investment in the voice of customer research, reaching out to the galaxy of neglected customers, and redesigning products to tango with the market dynamics.
Listening results in the innovation and process and products that consumers are ready to buy even at a higher price. Never stop spending on listening, because their is so much that is being said out there that could actually make you more effective by implementing lean albeit extravagant operations.
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