Africa rising : how 900 million African consumers offer more than you think / Vijay Mahajan ; with Robert E. Gunther.

By:

Mahajan, Vijay

Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2009.Description: xii, 260 p., [16] p. of plates : ill. (chiefly col.), maps (chiefly col.) ; 24 cmISBN:

0132339420 (hbk. : alk. paper)
9780132339421 (hbk. : alk. paper)

Subject(s):

LOC classification:

HF3876.5.M34 2009

Contents:

Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HF3876.5.M34 2009	Available	65443
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HF3876.5.M34 2009	Available	65442
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HF3876.5.M34 2009	Available	65441
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HF3876.5.M34 2009	Available	65440