Winning at new products : accelerating the process from idea to launch / Rober G. Cooper.
Publication details: Cambridge, Mass. : Perseus Pub., c1993.Edition: 2rd edDescription: xiii, 358 p. : ill. ; 24 cmISBN:- 0738204633 (pbk. : alk. paper)
- HF5415.153.C65 2001
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds | |
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BOOK
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Strathmore University (Main Library) Open Shelf | BOOK | HF5415.153.C65 2001 | Available | SUF Donation 3 | 76558 | |||
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BOOK
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Strathmore University (Main Library) Open Shelf | BOOK | HF5415.153.C65 2001 | Available | SUF Donation 2 | 64825 |
Includes bibliographical references (p. 399-411) and index.
Table of Contents
Chapter 1 Winning is everything;
Chapter 2 New Products-Problems and pitfalls;
Chapter 3 What separates the winners and the losers;
Chapter 4 Lessons for Success;
Chapter 5 The new product Process-The Game plan;
Chapter 6 The Early Game-From idea to development;
Chapter 7 Picking the winners;
Chapter 8 Development,Testing and Validation;
Chapter 9 The final play-Into the Market;
Chapter 10Implementing the Game Plan:The Industry Experience;
Chapter 11 The Long Term:What markets,Products,and Technologies?.
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