Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
Publication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 16th edDescription: CDISBN:- 9780073227092
- 007352980X
- HF5415.13.M369 2008
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List(s) this item appears in:
BCM1204 - PRINCIPLES OF MARKETING
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
CD-ROM | Strathmore University (Main Library) Open Shelf | CD | HF5415.13.M369 2008 | Available | 64945 | |||
CD-ROM | Strathmore University (Main Library) Open Shelf | CD | HF5415.13.M369 2008 | Available | 64920 | |||
CD-ROM | Strathmore University (Main Library) Open Shelf | CD | HF5415.13.M369 2008 | Available | 64898 | |||
CD-ROM | Strathmore University (Main Library) Open Shelf | CD | HF5415.13.M36 2008 | Available | 64927 | |||
BOOK | Strathmore University (Main Library) Open Shelf | HF5415.13.M369 2008 | Available | 34601 |
Total holds: 0
"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."
Includes bibliographical references and indexes.
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