Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt.
Publication details: Armonk, N.Y. : M.E. Sharpe, c2010.Description: xvii, 490 p. : ill. ; 27 cmISBN:- 9780765623638 (cloth : alk. paper)
- 0765623633 (cloth : alk. paper)
- 658.8001 22
- HF5415 .H869 2009
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
E-Book
|
Strathmore University (Main Library) Online Resource | T58.6 .L3753 2017eb | Not for loan | Kaloleni - 4616 |
Includes bibliographical references and indexes.
On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory.
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