How popular top managers affect brands performance: Queen Muthugi
Series: Business Daily ; January 7,2019Description: p.16 illSubject(s): Summary: Companies with top management who have identities that are associated with the brand find it easier to grow their awareness compared to those with out a familiar human face the helm of the company.
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Companies with top management who have identities that are associated with the brand find it easier to grow their awareness compared to those with out a familiar human face the helm of the company.
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