HBR’s 10 Must Reads on Strategic Marketing : Harvard Business Review.
Description: v, 206 pages : illustrations ; 21 cmISBN:- 9781422189887
- HF5415.13 .H368 2013
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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BOOK
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General Collection Open Shelf | HF5415.13 .H36 2013 | Available | 23931 | |||
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BOOK
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Strathmore University (Main Library) Open Shelf | HF5415.13 .H36 2013 | Available | 23835 | |||
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BOOK
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General Collection Open Shelf | HF5415.13 .H36 2013 | Available | 23834 |
Test
Includes index.
Rethinking marketing / Roland T. Rust, Christine Moorman, and Gaurav Bhalla --
Branding in the digital age / by David C. Edelman --
Marketing myopia / Theodore Levitt --
Marketing malpractice / Clayton M. Christensen, Scott Cook, and Taddy Hall --
The brand report card / Kevin Lane Keller --
The female economy / Michael J. Silverstein and Kate Sayre --
Customer value propositions in business markets / James C. Anderson, James A. Narus, and Wouter Van Rossum --
Getting brand communities right / Susan Fournier and Lara Lee --
The one number you need to grow / Frederick F. Reichheld --
Ending the war between sales and marketing / Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
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