Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.
Publication details: Boston, Mass. : Harvard Business School Press, c2007.Description: xvii, 270 p. : ill. ; 24 cmISBN:- 9781422101674
- 1422101673
- 658.8/27 22
- HD69.B7 K855 2007
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[Retired Branchcode] General Collection Open Shelf | HD69.B7K855 2007 | Available | 99665 |
Brand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Are brands dead?.
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