Global communication : theories, stakeholders, and trends Thomas L. McPhail.
Publication details: UK John Wiley 2014Edition: Fourth EditionDescription: ix, 326 pages : illustrations ; 25 cmISBN:- 9781118622025 (paperback)
- 302.2 23
- P96.I5M37 2014
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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BOOK | General Collection Open Shelf | P96.I5M37 2014 | Available | 97831 | |||
BOOK | General Collection Open Shelf | P96.I5M37 2014 | Available | 97830 | |||
BOOK | General Collection Open Shelf | P96.I5M37 2014 | Available | 97829 | |||
BOOK | General Collection Open Shelf | P96.I5M37 2014 | Available | 97828 | |||
BOOK | General Collection Open Shelf | P96.I5M37 2014 | Available | 97827 |
Includes bibliographical references (pages 304-311) and index.
Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies and organizations -- The Internet : the evolving frontier -- American multimedia conglomerates -- Stakeholders of multimedia conglomerates outside the United States -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music, and MTV -- CNN : international role, impact, and global competitors -- The role of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Toward globalization : the approaches and accomplishments of the four media giants in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.
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