Relationship marketing : exploring relational strategies in marketing / John Egan.
Publication details: New York : Harlow, England c2011.Edition: 4th edDescription: xxii, 300 p. ; 25 cmISBN:- 9780273737780 (pbk.)
- HF5415.55.E34 2011
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Strathmore University (Main Library) Open Shelf | HF5415.55.E34 2011 | Available | 95777 |
Includes bibliographical references and index.
100 years of marketing -- Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationship management -- Relationship technology -- Conceptual developments.
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