Greener marketing [electronic resource] : a global perspective on greening marketing practice / edited by Martin Charter and Michael Jay Polonsky.
Publication details: Sheffield : Greenleaf Pub., 1999.Edition: 2nd edDescription: 432 p. : ill., mapsSubject(s): Genre/Form: DDC classification:- 658.8/02 23
- HF5413 .G74 1999eb
Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
E-Book | Strathmore University (Main Library) Online Resource | Link to resource | Not for loan |
Includes bibliographical references and index.
section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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