Brand aid [electronic resource] : shopping well to save the world / Lisa Ann Richey and Stefano Ponte.
Publication details: Minneapolis [Minn.] : University of Minnesota Press, c2011.Description: xv, 253 p. : illSubject(s): Genre/Form: DDC classification:- 361.2/6 22
- HC60 .R482 2011eb
| Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
E-Book
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Strathmore University (Main Library) Online Resource | Link to resource | Not for loan |
"A Quadrant Book."
Includes bibliographical references and index.
Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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