Includes bibliographical references and index.

The stories markets tell: affordances for ethical behavior in free exchange / William D. Casebeer -- Free enterprise, sympathy, and virtue / Robert C. Solomon -- The status of moral emotions in consequentialist moral reasoning / Robert H. Frank -- How selfish an animal? The case of primate cooperation / Frans B. M. de Waal -- Fairness and other-regarding preferences in nonhuman primates / Sarah F. Brosnan -- The evolution of free enterprise values / Peter J. Richerson, Robert Boyd -- Building trust by wasting time / Carl Bergstrom, Ben Kerr, Michael Lachmann -- Taking conscience seriously / Lynn A. Stout -- Trustworthiness and contract / Erin Ann O'Hara -- The vital role of norms and rules in maintaining open public and private economies / David Schwab, Elinor Ostrom -- Values, mechanism design, and fairness / Oliver R. Goodenough -- Values and value: moral economics / Paul J. Zak -- Building a market: from personal to impersonal exchange / Erik O. Kimbrough, Vernon L. Smith, Bart J. Wilson -- Corporate honesty and business education: a behavioral model / Herbert Gintis, Rakesh Khurana -- What's a business for? / Charles Handy.

Drawing on converging evidence from neuroscience, social science, biology, law, and philosophy, Moral Markets makes the case that modern market exchange works only because most people, most of the time, act virtuously. --from publisher description.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.