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Internet shopping: Interactive or invasive Films media group DVD

By:

Films media group

Contributor(s):

Jaworski, BJ

Series: Films for the humanities & sciencesPublication details: Princeton, NJ Films media group c2004Description: 1 DVD-13minsSubject(s):

E-commerce

LOC classification:

HF5548

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
DVD	Strathmore University (Main Library) Open Shelf	DVD	HF5548	Available		53031

Total holds: 0

E-tailers routinely collect information from visitors to their Web sites to better target their ads. Is this surrender of privacy the price of a personalized online shopping experience? In this program, NewsHour correspondent Jeffrey Kaye seeks to understand the dynamics of, and the ethical issues surrounding, strategic online marketing with top management from Buy.com, Lycos, and DoubleClick and an attorney from the Center for Democracy and Technology. From cookies to banner ads, the gathering and leveraging of consumer data is viewed as the key to making e-commerce viable. (13 minutes)

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