Creating new categories, businesses and markets Films media group
Series: CEO Exchange | Hosted by Jeff GPublication details: Princeton, NJ Films media group c2004Description: 1 DVD-57minsSubject(s): LOC classification:- HF5549.C77 2004
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Strathmore University (Main Library) Open Shelf | DVD | HF5549.C77 2004 | Available | 53030 |
Filmed at USC�s Marshall School of Business, this program, guest-hosted by CNBC�s Stuart Varney, partners two innovators from opposite ends of the retail supply spectrum: Thomas Stemberg, chairman and CEO of Staples, and Carl Yankowski, former CEO of Palm, a market leader in hand-held computers. Topics of discussion include creating categories, looking forward and staying ahead, and distribution, from shelf space to cyberspace. In addition, MBA students and faculty ask questions about mentors, managing Wall Street expectations, and maintaining focus. (57 minutes)
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