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Rethinking business to business marketing / Paul Sherlock ; foreword by Tom Peters.

By: Publication details: New York : Free Press ; Toronto : Collier Macmillan Canada ; New York : Maxwell Macmillan International, c1991.Description: xviii, 188 p. : ill. ; 25 cmISBN:
  • 0029286158 :
Subject(s): LOC classification:
  • HF5415.13.S52 1991
Contents:
Table of Contents
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK HF5415.13.S52 1991 Available SUF Donation 3 75443
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK HF5415.13.S52 1991 Available 48758
Total holds: 0

Includes index.

Table of Contents

Part One:A new point of view;
Part Two:Designing and implementing the marketing plan;
Part Three:Making it All work

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