Rethinking business to business marketing / Paul Sherlock ; foreword by Tom Peters.
Publication details: New York : Free Press ; Toronto : Collier Macmillan Canada ; New York : Maxwell Macmillan International, c1991.Description: xviii, 188 p. : ill. ; 25 cmISBN:- 0029286158 :
- HF5415.13.S52 1991
Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
BOOK | Strathmore University (Main Library) Open Shelf | BOOK | HF5415.13.S52 1991 | Available | SUF Donation 3 | 75443 | |||
BOOK | Strathmore University (Main Library) Open Shelf | BOOK | HF5415.13.S52 1991 | Available | 48758 |
Includes index.
Table of Contents
Part One:A new point of view;
Part Two:Designing and implementing the marketing plan;
Part Three:Making it All work
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