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Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.

By: Contributor(s): Publication details: Hoboken, New Jersey : John Wiley & Sons, c2004.Description: xi, 516 p. : ill. ; 27 cmISBN:
  • 047148590X (cloth)
Subject(s): LOC classification:
  • HF5415.5.P458 2004
Online resources:
Contents:
Part 1. Principles of managing customer relationships. Evolution of relationships with customers; Thinking behind customer relationships -- Part 2. "IDIC" implementation process: a model for managing customer relationships. Customer relationships: basic b
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK HF5415.5.P458 2004 Available 48799
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK HF5415.5.P458 2004 Available 48798
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK HF5415.5.P458 2004 Available 48804
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK HF5415.5.P458 2004 Available 48797
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK HF5415.5.P458 2004 Available 48803
Total holds: 0

Part 1. Principles of managing customer relationships. Evolution of relationships with customers; Thinking behind customer relationships -- Part 2. "IDIC" implementation process: a model for managing customer relationships. Customer relationships: basic b

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