Consumer behaviour analysis / edited by Gordon R. Foxall.
Series: Critical perspectives on business and managementPublication details: London ; New York : Routledge, 2002.Description: 3 v. : ill. ; 24 cmISBN:- 0415196426
- 0415196434 (v. 1)
- 0415196442 (v. 2)
- 0415196450 (v. 3)
- HF5415.3.C7315 2002 vol. 1
Contents:
v. 1. The behavioural basis of consumer choice -- v. 2. The behavioural economics of consumption -- v. 3. Marketing, a behavioural perspective.
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
BOOK | Strathmore University (Main Library) Open Shelf | BOOK | HF5415.3.C7315 2002 vol. 1 | Available | 48248 | |||
BOOK | Strathmore University (Main Library) Open Shelf | BOOK | HF5415.3.C7315 2002 vol. 1 | Available | 48249 | |||
BOOK | Strathmore University (Main Library) Open Shelf | BOOK | HF5415.3.C7315 2002 vol. 1 | Available | 48246 |
Total holds: 0
v. 1. The behavioural basis of consumer choice -- v. 2. The behavioural economics of consumption -- v. 3. Marketing, a behavioural perspective.
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