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Marketing research : an applied orientation / Naresh K. Malhotra.

By: Malhotra, Naresh K.
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Edition: 5th ed.Description: 1 v. (various pagings) : ill., map ; 29 cm. +.ISBN: 0132279460; 0273706896.Subject(s): Marketing research | Marketing research -- MethodologyOnline resources: Table of contents
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Item type Current location Collection Call number Status Date due Barcode Item holds
BOOK BOOK Strathmore University Library
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BOOK HF5415.2.M29 2007 Available 45732
Total holds: 0

"SPSS student version 14.0"--CD-ROM.

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