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Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan, with David J. Pearson.

By: Contributor(s): Series: Marketing series (London, England)Publication details: Oxford ; Boston : Butterworth-Heinemann, 1992.Description: xx, 644 p. : ill. ; 29 cmISBN:
  • 0750603291 :
Subject(s): LOC classification:
  • HF5415.13.W547 1992
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK HF5415.13.W547 1992 Available 44909
Total holds: 0

"Published in association with the Chartered Institute of Marketing."

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