Market research in practice [electronic resource] : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.

By: Contributor(s): Series: Market research in practice seriesPublication details: London ; Sterling, VA : Kogan Page, 2004.Description: xii, 244 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .H253 2004eb
Online resources:
Contents:
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
Reviews from LibraryThing.com:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10084442

Includes bibliographical references (p. 221-235) and index.

Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments on this title.

to post a comment.
© Strathmore University Library Madaraka Estate Ole, Sangale Road P. O. Box 59857 00200 City Square Nairobi Kenya
Tel.: (+254) (0)703 034000/(0)703 034200/(0)703 034300 Fax.: (+254) (0)20-607498