Trillion-dollar moms [electronic resource] : marketing to a new generation of mothers / Maria T. Bailey and Bonnie W. Ulman.
Publication details: Chicago : Dearborn Trade Pub., c2005.Description: xviii, 237 pSubject(s): Genre/Form: DDC classification:- 658.8/3/0852 22
- HF5415.33.U6 B35 2005eb
Includes bibliographical references and index.
Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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