Contemporary strategy analysis / Robert M. Grant.
Publication details: Hoboken, NJ : John Wiley & Sons, 2010.Edition: 7th edDescription: xv, 499 p. : ill. (some col.) ; 25 cmISBN:- 9780470747100
- 0470747102
- HD30.28.G72 2010
- QP 320
- QP 360
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
BOOK | Strathmore University (Main Library) Open Shelf | BOOK | HD30.28.G72 2010 | Available | 83580 | |||
BOOK | General Collection Open Shelf | BOOK | HD30.28.G72 2010 | Available | 83581 | |||
BOOK | General Collection Open Shelf | BOOK | HD30.28.G72 2010 | Available | 83582 |
Includes bibliographical references and index.
The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management.
Part I.Introduction;
Part II.The tools of strategy analysis;
Part III.The analysis of competitive advantage;
Part IV.Business strategies in different industry contexts;
Part V.Corporate strategy.
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