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Strategic management in action / Mary Coulter.
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2005.Edition: 3rd edDescription: xv, 350 p. : ill. ; 26 cmISBN:- 0131446800
- HD30.28 .C696 2005
Contents:
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
BOOK
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General Collection Open Shelf | BOOK | HD30.28 .C696 2005 | Available | 35193 |
Total holds: 0
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.
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