Marketing for the small business in Ireland Bill Clarke.
Publication details: Ireland Gill and Macmillan 1990.Description: 199pISBN:- 9780717116867
- HF5415.127.C53 1990.
Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
BOOK | Strathmore University (Main Library) Open Shelf | BOOK | HF5415.127.C53 1990. | Available | Donated by Jeffrey Egan | 82572 |
Includes index
Table of Contents
What is marketing anyway?
Defining your market
Doing market research
Deciding what to sell
Setting a price
Organizing distribution
Contacting the customer
Advertising
Selling
Sales management
Developing a marketing strategy
Drawing up a marketing plan
The way ahead
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