Principles of strategic marketing Don Booth.

By:

Booth, Don

Publication details: Great Britain Tudor Publishing 1990.Description: 222p. ill. mapISBN:

1872807054

Subject(s):

Marketing

LOC classification:

HF 5415 .B538 1990

Contents:

Table of Contents

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HF 5415 .B538 1990	Available		82552

Total holds: 0

Includes bibliography and index.

Table of Contents

Introduction to the marketing concept
Market segmentation: Target marketing
Market research
Communicating with the customer-Principles
Communications method
Advertising, promotion and personal selling
Pricing
The product life cycle
Launching new products, product deletion
Franchising
Market planning
International marketing
The single European market
Sources of information and help

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