Fundamentals of sales and marketing edited by Mike du Toit

Publication details: Claremont, South Africa : Juta, 2011.Description: 194 p. : ill. ; 25 cmSubject(s): LOC classification:
  • HF5439.25.F86 2011
Contents:
Table of Conents
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK HF5439.25.F86 2011 Available 82199
Total holds: 0

Table of Conents

Overview of Marketing; The Modern Marketing Environment of Business; Consumers & their Behaviour; Marketing Information & Marketing Research; Marketing Segmentation, Targeting & Positioning; Prospecting; Planning the Sales Call (Pre-approach); Approach & Sales Presentation Methods; Objections & the Trial Close; Closing the Sale; Follow-up.

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