Preparing effective business plans : an entrepreneurial approach / Bruce R. Barringer.

By:

Barringer, Bruce R

Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Description: xvii, 265 p. : ill. ; 23 cmISBN:

0137145845
9780137145843

Subject(s):

DDC classification:

658.4/01 22

LOC classification:

HD30.28 .B36837 2009

Online resources:

Table of contents only

Contents:

Why plan? -- Developing and screening business ideas -- Feasibility analysis -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the plan with confidence.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
BOOK	Strathmore University (Main Library) Open Shelf	Open Shelf	HD30.28.B36837 2009	Available	82190
BOOK	Strathmore University (Main Library) Open Shelf	Open Shelf	HD30.28.B36837 2009	Available	82191
BOOK	Strathmore University (Main Library) Open Shelf	Open Shelf	HD30.28.B36837 2009	Available	82192
BOOK	Strathmore University (Main Library) Open Shelf	Open Shelf	HD30.28.B36837 2009	Available	82193
BOOK	Strathmore University (Main Library) Open Shelf	Open Shelf	HD30.28.B36837 2009	Available	82194