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Consumer behaviour in tourism / John Swarbrooke and Susan Horner.

By: Contributor(s): Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2010.Edition: 2nd edDescription: ix, 428 p. : ill. ; 25 cmISBN:
  • 9780750667357 (pbk.)
Subject(s): LOC classification:
  • G155.A1S88 2010
Online resources:
Contents:
Table of Contents
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK G155.A1S88 2010 Available 44281
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK G155.A1S88 2010 Available 44080
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK G155.A1S88 2010 In transit from Strathmore University (Main Library) to General Collection since 12/10/2011 44079
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK G155.A1S88 2010 Available 46699
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK G155.A1S88 2010 Available 46065
Total holds: 0

Previous ed.: 1999.

Includes bibliographical references (p. [417]-423) and index.

Table of Contents

"Consumer Behaviour in Tourism" takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport. Now fully revised and updated, the second edition of this bestselling text looks provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world. This second edition includes new chapters on ecotourists, destination image and choice, terrorism and the tourism market, the internet and tourist behaviour and the rise of the no frills markets. It also includes new material on health concerns and government travel advice, events and festivals, business travel, national and cultural differences and more.; Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. The cases include: Las Vegas, Nevada, USA; currency exchange rates as a determinant of tourist behaviour; the adventure tourism market in the USA and New Zealand; the Chinese tourism market; the Islamic tourism market; the impact of terrorism on tourist behaviour; the health tourism market including cosmetic surgery tourism; the UK outbound market; the international conference market; travellers experience websites; the international theme park market; the festivals and events market around the world 'Dark' tourism.

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