Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran.
Publication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009.Edition: 1st edDescription: xi, 219 p. : illISBN:- 0750687398 (pbk.)
- 9780750687393 (pbk.)
- HF5415.P2493 2009
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
BOOK
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Strathmore University (Main Library) Open Shelf | BOOK | HF5415.P2493 2009 | Available | 79358 |
Includes index
Includes bibliographical references and index.
Ch. 1. Introduction: Marketing in the Contemporary Organization / Elizabeth Parsons and Pauline Maclaran -- Ch. 2. History of Marketing Thought / Mark Tadajewski -- Ch. 3. Postmodern Marketing and Beyond / Pauline Maclaran -- Ch. 4. Arts Marketing / Krzysztof Kubacki and Daragh O'Reilly -- Ch. 5. Building Brand Cultures / Pauline Maclaran -- Ch. 6. Consumer Collectives / Nia Hughes -- Ch. 7. Gender and Consumer Behaviour / Lydia Martens -- Ch. 8. Ethical Debates in Market ing / Elizabeth Parsons -- Ch. 9. Sustainable Marketing and the Green Consumer / Caroline Miller -- Ch. 10. Social Marketing and Consumer Citizenship / Effi Raftopoulou -- Ch. 11. New Technologies of Marketing Research / Elizabeth Parsons -- Ch. 12. Global Consumer / Emma Surman.
Marketing
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