Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard, Roger Pride.

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Publication details: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2010.Edition: Rev. 2nd edDescription: xxxvii, 314 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	G155.A1D4778 2010	Available		79354

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Previous ed.: Oxford: Elsevier Butterworth Heinemann, 2004.

Includes bibliographical references and index.

Destination branding in context
Destination branding challenges
Destination branding in practice

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