The marketing book / edited by Michael J. Baker and Susan Hart.

Contributor(s):

Baker, Michael John
Hart, Susan J

Publication details: Amsterdam ; Boston : Elsevier / Butterworth-Heinemann, c2008.Edition: 6th edDescription: xxxvii, 644 p. : ill. ; 28 cmISBN:

9780750685665 (pbk.)

Subject(s):

Marketing

LOC classification:

HF5415.M30 2008

Contents:

Table of contents

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HF5415.M30 2008	Available		79351

Total holds: 0

Includes bibliographical references and index.

Table of contents

Part
Part one.One more time:What is Marketing;
Part Two.The frame work of marketing;
Part Three.Managing the marketing function;
Part Four.The Application of marketing.

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