Consumer behaviour in tourism / John Swarbrooke and Susan Horner.

By:

Swarbrooke, John

Contributor(s):

Horner, Susan

Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2007.Edition: 2nd edDescription: ix, 428 p. : ill. ; 25 cmISBN:

0750667354 (pbk.)
9780750667357 (pbk.)

Subject(s):

LOC classification:

G155.A1S88 2007

Online resources:

Contents:

Table of contents

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	G155.A1S88 2007	In transit from Strathmore University (Main Library) to General Collection since 16/09/2011	77032
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	G155.A1.S88 2007	Available	43264
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	G155.A1.S88 2007	Available	43263

Total holds: 0

Previous ed.: 1999.

Includes bibliographical references (p. [417]-423) and index.

Table of contents

Part 1.Context;
Part 2.The purchase-Decision Process;
Part 3.Typologies of Tourist Behaviour;
Part 4.Tourism demand and Markets;
Part 5.Consumer Behaviour and Marketing;
Part 6.Topical Issues in consumer behaviour;
Part 7.Conclusion and future;
Part 8.Case studies.
Part

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