Managing marketing assets Grace Teyie

By: Publication details: Nairobi Marketing Africa Ltd. 2010Description: 74-76pg Marketing Africa Aug/Sept 2010Subject(s):
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Summary: The customer relationships management (CRM) will have to be updated to support increased inquiries like short messaging databases, phone calls, social networking walls and other integrated communication systems ....
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The customer relationships management (CRM) will have to be updated to support increased inquiries like short messaging databases, phone calls, social networking walls and other integrated communication systems ....

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