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There is need for marketing practitioners to seek alternative ways of targeting their campaigns in a revolutionary way. Al Is On production is an all-inclusive communications production company with PSI - an international social marketing organization developed a television series titled Siri which has broken ground by using subtle communication tools to affect behavioral change in the Kenyan populace - mainly the rural, peri-urban folk who suffer from the upshot of social ills among others sexually transmitted diseases, urbanization and more.