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Guard your most important asset : your reputation Jeremy Sampson

By:

Sampson, Jeremy

Publication details: Nairobi Marketing Africa Limited 2010Description: 22 pg Marketing Africa Oct-Nov 2010Subject(s):

Contents:

Summary: What happened in Las Vegas no longer stays in Las Vegas, it is global. Any journalist will tell you 'off the record' no longer applies and social commentators will tell you the word 'privacy' has been withdrawn from use. Neutralizing and countering negative and adverse comment is not easy, but necessary before it can become established 'fact'. Today, with so many communication channels opening up it is crucial to attempt to manage and monitor all of them, as collectively as they create perception.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Article	Strathmore University (Main Library) Open Shelf	ART		Not for loan

Total holds: 0

What happened in Las Vegas no longer stays in Las Vegas, it is global. Any journalist will tell you 'off the record' no longer applies and social commentators will tell you the word 'privacy' has been withdrawn from use. Neutralizing and countering negative and adverse comment is not easy, but necessary before it can become established 'fact'. Today, with so many communication channels opening up it is crucial to attempt to manage and monitor all of them, as collectively as they create perception.

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