The Trader Joe's adventure [electronic resource] : turning a unique approach to business into a retail and cultural phenomenon / Len Lewis.

By: Contributor(s): Publication details: Chicago : Dearborn Trade Pub., 2005.Description: xi, 215 pSubject(s): Genre/Form: DDC classification:
  • 381/.456413/00973 22
LOC classification:
  • HD9321.9.T73 L49 2005eb
Online resources:
Contents:
Dare to be different -- Maintain a consistent philosophy -- Cut out the middleman -- Make it fun -- Know your target customer -- Always deliver value -- Uncover the right location -- Constantly innovate -- Foster a loyal workforce -- Outsmart the competition -- Don't be too boastful.
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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10087061

Includes bibliographical references and index.

Dare to be different -- Maintain a consistent philosophy -- Cut out the middleman -- Make it fun -- Know your target customer -- Always deliver value -- Uncover the right location -- Constantly innovate -- Foster a loyal workforce -- Outsmart the competition -- Don't be too boastful.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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